Before this semester, I never went on Politico.com and quite frankly was never into politics. While I’m still lukewarm on politics as a whole, I have grown an admiration for Politico.com and how they handle everything from the White House to Congress. Overall, I’m satisfied I was assigned Politico because I was able to expand my horizons and learn more political news that will be worthwhile in the long run. Here are some things I liked and disliked about my four months scouring the site.
- Content, content, content
One of the first things I noticed about Politico.com is how much content the site generates on a daily basis. I know there are a lot of things going on in D.C. – especially under this administration – but Politico is always churning out different type of pieces that create an allure to the site.
There are opinion, news, and analysis stories. On top of that Politico touches upon everything politically related such as the President, Congress, Capitol Hill, Elections, etc. Here’s a screen grab from the site today… Look at all that content!!
2. The visual layout of the site
After complaining about the visuals on Politico during our NewsTrack Roundtable discussion… they must have heard me! Just a week later, Politico completely revamped their site into a much more visually pleasing way. The old site looked like it was from the 90’s while the new look has finally caught up to contemporary times. Here’s a picture of what Politico used to look like compared to now.
3. Breaking News.. Not so much
Unlike a site like CNN, Politico does not do a good job of breaking news. They don’t have the writers or sources to be constantly breaking news but I think it is something they can improve at. Politico wants to be the leading source of political news in Washington D.C. and by breaking more news they can captivate a wider audience. Very often did I see this photo….
4. Enhance Social Media
Politico has accounts on all the major social outlets, which is pretty much a given in this day and age. However, they don’t really do a good job of engaging their audience on social media. This issue is specifically evident on Twitter. They tweet out all their stories but do not put a creative or even click bait caption to entice the viewer to click on the link. I think Twitter is so important in order to get clicks and Politico can certainly upgrade their presence. Here’s an example of their tweets.
5. Wrap it Up
I think Politico is heading in the right direction as the site continues to grow. I tend to forget that the site is still relatively new and when you enter the political field and go up against media giants like CNN and Fox it’s going to be tough. But I think Politico thrives in their in-depth coverage. CNN doesn’t cover the D.C. political beat to the extent of Politico. Moving forward though, Politico needs to keep gaining a larger audience and that starts with breaking some news and becoming more prominent on social media.